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About Primal Elements

The scent of sweet citrus and cool mint fills the air of a Southern California kitchen. A woman squeezes past a young girl sorting rose petals to pour an amber liquid from a steaming pot. This kitchen in Huntington Beach, California was the location of Primal Elements in 1993.

Today, things have changed. With over 60 employees, Primal Elements has moved out of the kitchen and into a 25,000-square-foot facility, but continues to use the same hand-made process to create Primal Elements Handmade Vegetable Glycerin Soaps.


How We Got Started

Primal Elements was born out of a need. Faith and Scott Freeman, founders of Primal Elements, initially owned a bath, body and aromatherapy shop in Belmont Shore, CA. In 1993, due to the difficulty of obtaining unique soaps for their store, they started designing creative handmade soaps in a class of their own.

Also developed was the concept of Soap-by-the-Inch, which personalizes the shopping experience for the customer. It allows hands-on interaction between the retailer and the client by hand-slicing and wrapping each individual bar.

In 1999, Primal Elements expanded its product base to include the home and personal fragrance market. Contained in clear glass vessels, Color Bowl have revolutionized the candle industry. Our patented Paragel technology, a special blend of wax and translucent gel pieces, results in a spectacular design that produces a stained glass effect with an increased burn time.

Since its inception in 1993, the Primal Elements line has expanded, reaching around the world in all facets of the Bath, Body and Fragrance market. The dedicated efforts of Faith and Scott Freeman were honored June 2000, as they received the Ernst and Young Entrepreneur of the Year award. This award recognizes the successful efforts of individuals launching their own business venture. The husband-and-wife team's entrepreneurial leadership has enabled Primal Elements to become the trend-setting manufacturer it is today and the innovator of tomorrow.


Our Mission Statement

Primal Elements is dedicated to providing the highest quality bath and skin care products. Primal Elements bath and skin care products have evolved from the revitalizing benefits of aromatherapy, hydrotherapy, and botanical infusions. Primal Elements is committed to protecting our environment and using renewable resources. Primal Elements bath and body care products are high quality, effective, and are based on caring, sound environmental practices. Our products are not tested on animals and contain no animal ingredients. Pure essential oils and natural botanicals are replenishable resources. We package in recyclable containers and encourage our customers to reuse or recycle our containers.

Primal Elements encourages feedback from our clientele. We are always open to your suggestions to help us develop and refine our unique product line.